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Heineken, KLM Finally Figured Out How to Serve Freshly Tapped Draught Beer on an Airplane.

MILLIONadCLICKS — If you think C-suiters are pompous and obnoxious when they’re stone-cold sober with their feet on the ground, imagine how they’d carry on after loosening up with a few Heinekens on draught while cruising at 35,000 feet. Actually,

Why Mainstream Brands Like Nike and Clairol Are Putting Trans Stories Front and Center.

MILLIONadCLICKS — In early August, Nike aired a 30-second spot during NBC’s prime-time coverage of the Olympics featuring triathlete Chris Mosier, the first transgender athlete to make a U.S. men’s national team. That an esteemed brand like Nike decided to

This Philly-Based Digital Shop Combines Aesthetics and Tech for Mainstay Institutions.

MILLIONadCLICKS — In a sense, Bluecadet was born in a museum. Founder and CEO Josh Goldblum spent years working at the Smithsonian before opening this Philadelphia-based digital shop with the mission of serving museums and nonprofits. Using emerging technology, Bluecadet

Why Is the Basic Marble Notebook Made by So Many Brands Still So Popular?

MILLIONadCLICKS — As a mother, blogger and wife of a schoolteacher, Crystal Rapinchuk is busy this time of year, when over 50 million kids head back to school (and their parents will drop $75.8 billion in supplies to get them

How GroupM’s first brand safety director John Montgomery plans to safeguard clients online.

The brand safety role is a new one. Why did GroupM need to create this position? John Montgomery: As opportunities with data and measurability and new efficiencies emerge in the digital supply chain, so does complexity. When there’s complexity, there

Will this megaconcert with the Rolling Stones, Bob Dylan and The Who really pass up sponsors?

MILLIONadCLICKS — Desert Trip has already cleared $160 million from its sold-out six-day schedule, Oct. 7-9 and 14-16. The nasty jokes started shortly after the Rolling Stones, The Who, Paul McCartney, Neil Young, Roger Waters and Bob Dylan announced they’d

ModOp’s president Jeff Suhy packed his new space with mementos from his past lives.

MILLIONadCLICKS — Creative design agency ModOp has a client roster full of well-known and hip brands like Sony Pictures, PlayStation, Fender and Belvedere Vodka. And the agency (it has locations in New York, Los Angeles, Portland, Ore., and Panama City,

Celebutante-Turned-Entrepreneur Paris Hilton is a self-proclaimed ‘Techie’.

What’s the first information you consume when you wake up in the morning? Paris Hilton: I usually read all my work emails and then I check Instagram and Snapchat. Then I go to Flipboard to read all of my news.

First fan-generated ad has landed for the megamillion-dollar toy line around Rogue One.

MILLIONadCLICKS — So, it’s no Chewbacca Mom—what is?—but the first fan-generated ad has landed for the megamillion-dollar toy line around Rogue One: A Star Wars Story, one of the most anticipated films of the year. It’s a fairly epic video,

Advertising and Marketing tips #17

MILLIONadCLICKS – Doubt kills more dreams than failure ever will!

Advertising and Marketing tips #16

MILLIONadCLICKS – Follow the right people and reach out. Ask questions and answer them. Keep up the conversation. You’ll be surprised how many ideas you get and how much you learn.

Advertising and Marketing tips #15

MILLIONadCLICKS – It all starts with a strategy that identifies your path to success. The days of 5 year plans are over. Develop shorter term plans that focus on measurement of key metrics and allows for agile marketing.

Advertising and Marketing tips #14

MILLIONadCLICKS – Marketing and loyalty has evolved. Influencers have large audiences and their opinions drive action. If you want downloads, installs, users, traffic and sales – influencer marketing is a proven solution.

Advertising and Marketing tips #13

MILLIONadCLICKS – There is a lot to be fearful of when starting a business, so you have to have courage — you have to recognize risks but take action regardless.

Advertising and Marketing tips #12

MILLIONadCLICKS – Stay organized! One of the best ways to use Twitter that many people don’t seem to take advantage of is to keep track of the things you favorite and use those things as inspiration for future content.

Advertising and Marketing tips #11

MILLIONadCLICKS – Twitter is all about #hashtags, so when you’re advertising, use them to your advantage.

Advertising and Marketing tips #10

MILLIONadCLICKS – It’s important that you keep your profile page up to date, aesthetically pleasing and full of fresh, relevant content and visuals.

Advertising and Marketing tips #9

MILLIONadCLICKS – Focus on creating campaigns that are measureable! Whatever tactics you use, tracking the results of your ad dollars will tell you whether or not your campaign was a success.

Advertising and Marketing tips #8

MILLIONadCLICKS – There are tons of advertising avenues available, but some are about as effective as throwing money in the wind. Maybe big business can afford to do that, but [small businesses] need to pick and choose wisely.

Advertising and Marketing tips #7

MILLIONadCLICKS – Any purchase a consumer makes is driven by an emotion. Uncovering these emotions and using design and copy to connect with them in a meaningful way is when successful advertising happens.

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